How Can Alternative Sources of Energy Be Harnessed Essay Example

How Can Alternative Sources of Energy Be Harnessed Essay How can alternative sources of energy be harnessed effectively? Written by Jill (Huimei ZHOU) Nowadays, there are more and more alternative sources of energy for people to use. But in order to harness these alternative sources of energy effectively, different countries take different actions based on their own natural resources. This essay will show that how to make full use of energy from different countries viewpoints. Undenied, many years ago, a lot of countries just use the fossil fuels to supply the energy that the whole city needs, but now the sources of energy are more than before, such as solar energy and biomass. So in this case, many countries try them best to harness the renewable energy to reduce the dependence on the traditional energy. Over the last five years, many European countries have increased their reliance on wind farms and hydroelectric dams because of more expensive fossil fuels. For example, in Sweden, the city Kristiantad is looking into building satellite biogas plants for outlying areas and expanding its network of underground biogas pipes to allow the construction of more filling stations. [1] Besides the European countries, the United States also makes some measures to control the renewable energy more effectively. According to the Environmental Protection Agency, the United Sates need to spend about 8000 US farms on installing biomass plants. [2] In order to cut down costs, a number of states and companies are considering new investments or programs. They hope to build plants in Calnifornia to turn organic waste from farms and gas from water treatment plants into biogas. [3] Because of less natural energy and more expensive fees, this way can help the whole state to meet requirements. We will write a custom essay sample on How Can Alternative Sources of Energy Be Harnessed specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on How Can Alternative Sources of Energy Be Harnessed specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on How Can Alternative Sources of Energy Be Harnessed specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Above on these countries methods, we can clearly see that different countries have different environments and situations. So if a country want to harness alternative sources of energy, they should make more reasonable policies depending on their real conditions, which will be more useful. Reference: [1]Using waste, Swedish city cuts its fossil fuel use[1], Source Book, Paragraph 3. [2]Using waste, Swedish city cuts its fossil fuel use[1], Source Book, Paragraph 4. [3]Using waste, Swedish city cuts its fossil fuel use[1], Source Book, Paragraph 4.

Levittown Essays - Levittown, McCarthyism, Levittown, Pennsylvania

Levittown Essays - Levittown, McCarthyism, Levittown, Pennsylvania Levittown Levittown is a suburban community (one of the earliest suburbs) built and planned by Levitt and Sons. Most of this land was purchased in 1951. What made Levittown different from every other area being built during the same time was that it was built as a whole community. Levittown utilized mass productions technique in order to achieve the task of building inexpensive houses in the suburban area of New York in order to take away the postwar (World War II) housing shortage. There were also plenty of jobs in Levittown such as General Motors and US steel Fairless Works for people looking to find work after the war. This then led to diverse communities and homes for lower- middle class families. Levittown is significant because it was symbolic of the nations big change into suburban living and a suburban culture. It was a reversal of the urbanization process. All these new suburban-like communities were rising in the Sunbelt states as well, especially for people who were about to retire. As re-election started to get closer and closer, McCarthy who wasnt so lucky during his first term was trying to think of ways he could make sure his political success was in the bag. So McCarthy consulted a fellow anti-communist named Edmund Walsh and decided to take advantage of the nations wave of terror against communism. They came together with a list of possible communists living within the United States and demanded an investigation for each of them. The bad thing wasnt the investigations. The bad thing was the fact that not all of them were even communists to begin with. Some were simply just alcoholics or sexual deviants. This is very similar to the Salem Witch Trials except this fear of communism was called McCarthyism. McCarthy went on to accuse several innocent people even though his evidence was not so great. McCarthyism began to fall apart when he started to investigate communism within the military. This was it for Eisenhower and he decided finally that McCarthy needed to be stopped now. People also helped the effort and sent information about McCarthy and advisors abusing his congressional privileges to known critics of McCarthy. They published unflattering articles about McCarthy and his methods. The nation soon saw how bad McCarthy was and he lost his position as chairmanship on the Government Committee on Operation of the Senate.

Factors Affecting a Childs Learning Essay Example | Topics and Well Written Essays - 3750 words

Factors Affecting a Childs Learning - Essay Example According to Barbara McCombs, â€Å"almost everything that teachers do in the classroom has a either positive or negative motivational influence on the students.† (Kelly, 2006) When teaching a lesson, the teacher has to consider the factors such as the size of the classroom or the number of students enrolled in the class, the type of learning materials, the depth of the subject matter, and the time allocated for the lesson. The 2001 Scottish School Census reported that the average size of a composite class for primary schools should be 20.6 pupils in each class. It is equally important that these students should belong to the same age. (Wilson, 2003) Teachers interact more effectively with students in smaller classes and it takes a lesser time to manage each student’s routines. (Hargreaves, et al., 1997) Interaction between teachers and the students are important to children in kindergarten up to the third grade. It gives the teacher more time to focus of a child’s reading, writing, and math performance at an early stage of education. Students would carry this educational practice as they go through their remaining academic careers. (Hargreaves, et al., 1997) Therefore, the long-term benefit of reducing classroom students is to make each student’s learning capabilities more successful. Teachers should choose suitable learning materials based on the student-centred approach and other factors such as age, depth of the subject matter, students capacity to absorb the lecture, time frame, etc.

Critical Marketing Essay Example | Topics and Well Written Essays - 1750 words

Critical Marketing - Essay Example An examination of this and other contemporary marketing practices reveals emergent issues that deserve closer inspection in the area of marketing as a discipline. A number of these have already attracted academic investigation but the most important include the advent of the so-called relationship marketing and the increasing focus on ethics and social responsibility. There is, hence, an additional paradigm shift, which is best examined through the critical marketing perspective. Traditional Marketing The traditional marketing mix is composed of the so-called 4Ps, which was introduced by McCarthy back in the 1960s. This doctrine explains how marketing strategies, plans and approaches are designed according to four marketing elements: product, price, place (distribution channel); and, promotion (marketing communication). According to Barker and Angelopulo (2005), the fundamental task of marketing is to combine these four elements into a marketing program so that efficiency in dealing with customers is achieved. (p139) For several decades, this traditional marketing mix, dominated marketing practices because it is aligned with the core marketing principle of consumer-centrism. By 1990s, however, new marketing paradigms began to surface. The usefulness of the 4Ps became suspect as new variables emerge, calling for new marketing models. Day and Montgomery (1999) explained that â€Å"with growing reservation about the validity or the usefulness of the Four Ps concept and its lack of recognition of marketing as an innovating and adaptive force, the Four Ps now are regarded as merely handy framework.† (p3) The development stemmed from the schools and lines of thoughts that were brought about by new practices such as relationship marketing, quality management, market orientation, supply and value chain management, resource management, and networks. (Vargo and Lusch 2004, p1) Specific examples that demonstrate the changing face of marketing today is how digital t echnology revolutionizes the way people behave, interact with each other and their environment and consume products. Social networking websites are cases in point. They best represent the emergence of the so-called digital community through the Internet, which serve as some form of online version of society wherein people live their digital lifestyles: wherein they talk with each other, forge relationships, buy their needs, look for guides and directions, and so forth. These websites introduced new marketing channels. In consideration of the previously cited factors, Vargo and Lusch were able to posit how contemporary marketing has become fragmented. What happened was that the traditional conception of marketing has to be set aside in order to accommodate the requirements and challenges such as those posed by the addition of services and other intangible variables in the marketing practice as the marketplace included ideas and cultural artifacts as products. This is in addition to t he diversity in the roles of several actors and stakeholders in the development process such as institutions, ideologies, and the empowerment consumers. The dynamics of these new changes and how they call for new marketing models are best explained by a critical analysis of marketing. Critical Marketing According to French et al. (2010), critical marketing or the critical analysis

CRTICAL THINKING COURSE REFLECTIONS Essay Example | Topics and Well Written Essays - 500 words

CRTICAL THINKING COURSE REFLECTIONS - Essay Example nderstood the importance of using evidences and got the point of reasonable way of thinking and using language, which made me openminded and practical in communication. The most difficult for me were to start using the principles of critical thinking, because sometimes it’s hard to remind yourself that you should keep a logical line while speaking and argumentation. Probaby, this skills will authomatic after some time of constant using them. All the problems in learning this course I see in myself, because the information I learned requires to continue working on it and practicing all the time while communicating. But at least I started noticing that I’m progressing. The most important thing I learned is how to reason persuasively: a constructions of arguments, logical including them in my use, an adpatation of arguments according to an audience, and how to present evidences. The second important thing is that I learned strategies and roles in communication, which make me more efficient and help me not only influent on people, but also to consider communicative situations more soberly, to analyse. Actually, so far as this course is a kind of compilation of logics, philosophy of language and rhetoric, it is primarily important for general development of thinking, which helps to look differently not only at language or communication, but at the way how both people and yourself consider an incoming information. So I think this the very last thing is even more important than the skills I acquired during the course. So now I can see a key concepts and ideas of both what I want to say and what people tell me, I see how important arguments are, and how convincing they may be, or how to formulate definitions, which is often very useful in explanations and clarifications. And many views like these, which I started to use unconsciously. Anyway, even if I can’t practically use all the skills and information I’ve learned yet, but still it is a great pleasure to feel

Customer loyalty programmes in the retail sector

Customer loyalty programmes in the retail sector The retailing is all around us. It permeates our lives. It is very obvious to buy products and services from their shop, their websites and their catalogue. There are plenty of procedures in which customers are attracted to buy from a certain store, one of which is the customer loyalty programme offered by them. The major reason for selecting this topic as my research subject is to gain an in-depth knowledge over it and resolve the questions rose on the topic customer loyalty programme. The approach to this dissertation will be to resolve the below questions. How does customer loyalty programme influence the retail sector What are the advantages of customer loyalty programme to the customers and retailers What are the measures that should be taken when implementing these programmes? How does these customer loyalty programmes affects the culture of retail chains and influence customers. The customer loyalty programmes are a concept adopted by the retail chains to attract their customer and retain them. These programmes are offered to provide customers with benefits over their purchase. Thus by the end of this research it would enable me to understand the benefits of the customer loyalty programme offered by the retail chains to their customers. The subject marketing communication has been a great interest to me, which cultivated a desire to opt my research into a topic of it. As we know that retail industry is at boom and the retail marketing strategy is a great concern for the retailers, I have opted for this area for my research which would enhance my knowledge on the subject. Review of Literature The nature of the customers does not possess an interest for loyalty. The only reason they purchase from a certain store is to satisfy their own needs. The style and presentation for the product and services from a business creates a response of customer loyalty. The only reason behind any purchase from any store is because the consumers desire to buy it. There is no compulsion to persistent purchase from any business. The consumer purchases are made from a certain store because they have a connection with them through offers made by products and services that appeal them. Consumers are self serving. Their main intention is to transact with a business that delivers them their desired needs. Consumer does not possess the characteristic of loyalty, it is the response from consumer to action to business, they are not inherently loyal or disloyal. The question should not be among the entire customer who is more loyal or why we dont possess much loyal customer. The question should be what are the ways in which we can retain our customers. The issue of customer loyalty is centred to business, not to the customers. Customer loyalty programme is the answer today as it has been in the past and will be in the future. This make the customer loyal and these loyal customers are easier to business with, are more predictable, and dont carry the expense associated with attracting new customers. Creating loyal customer by these programmes is considered as an answer to all the worries of retailer. A loyal customer has been an open option for any business to trade with. These customer loyalty programmes are at the common site for every consumer looking to satisfy its need. These programmes can be seen as Loyalty card holder schemes, Pay as you go scheme, buy now pay later schemes, etc. we can easily see all such programmes in any kind of retail store be it food, grocery, electronics, clothing, etc. Loyalty programmes have become an increasingly common part of retailers marketing strategies. Eventually, it was not uncommon for any business with an interest in a loyalty proposition to make an attempt at establishing its own variation. Following the financial crisis hundreds of stores ranging from corner shops to large department stores were forced to close their doors. But successful loyalty marketing allowed some companies to thrive and even expand. It can be noticed that the global competition in consumer market is rapidly getting intense and retailers and marketers are striving for the new strategies to maintain the interest and loyalty of their customers. Hence the associated marketing has grown in popularity since the past decades and the execution of associated marketing is slowly increasing (Noble/Philips 2004, P. 290). Presently retailers understood that satisfy and retain the customers with the usage of relationship building activity is one among the most potential form if sustainable competitive advantage. Though customer loyalty cannot be counted as the direct reason for profitability, various studies have found that profits for each year has been continually grown through custmners trust over the company and their continued purchases for every year (Meffert 2008, p.160; Noble/Philips 2004, p.290; Reinartz/Kumar 2000,p. 28) As merchant loyalty offerings began appearing in unprecedented numbers, loyalty programmes associated with just one retailer was no longer the rule. Consumption patterns have changed and consumers are becoming more frugal and discretionary in their spending. Major loyalty programme issuers know that customers are demanding increased flexibility and a wider variety of rewards. In a bid to survive many businesses experimented with cross-marketing; it is not uncommon to find ceramic ornaments offered through a hair salon loyalty card, or discounted health tests redeemable through a video rental chains membership programme. For many companies, the cross marketing of services is especially appealing as it removed the hassle of holding inventory for merchandise giveaways. A few years ago, the author of the Loyalty Paradox Report (Evans, 1999, P.4) criticised existing loyalty programmes for being mechanical, hard sell promotion, which overlooked the reason for repeat customers-emotions and trust, habit and inertia and communication and service. There is a danger that customers will be loyal to the programme itself rather than to the programme sponsor. It is clearly not sufficient to be an effective promoter of the economic benefits of loyalty programme participation. There is a need to offer consumer socio-cultural benefits, to provide the feel good factor that is missing from the shopping experience of other retailers (Burch, 2007). Burch also argues that it is the main reason why supermarkets are so keen to be perceived as a health promoting agency, a family friendly firm, and a household problem solver. As the manager of a Safeway (UK) store explained some years ago; Our success can be put down to our regard for our moral as well as our legal responsibilities (Cumming, 1994, P.5). For this reason, analysing the subtle mobilisation of consumer loyalty towards supermarket as an institution is as important as understanding the hard sell of loyalty programme activities and the negotiated supply chain partnerships. It is as both guide and guardian that supermarkets actively promote and regulate the social practices that underpin consumption behaviour. Contribution to Knowledge/Originality: The attractiveness of relationship marketing has progressively developed from the past few decades. To satisfy and retain the customer through relationship building is seen as the most sustainable competitive advantage adopted by the retailers. Though the customer loyalty cards are popular in the retail industry, many programmes of customer loyalty are almost transposable, with lack of attractiveness and differentiation. Thus it is essential to acknowledge the elements of customer satisfaction that relates to these programmes. Hence aiming towards the satisfaction of customers relates to understand and anticipate what consumer need from the loyalty programme. It is very common in retail to use the card based programs for loyalty enrichment strategy. These card based programmes issues special coded cards or special card that can be scan readable, those can be used at the checkout holding an objective to increase consumer tendency. Consumer gains few benefits on these loyalty card like reduction in price, percentage, gift pack service, own area for parking, etc. (Naslund 2002, p. 322). Loyalty cards are a common practice to offer in European retailing, after growing with 25 to 30 percent each year since 1990s. In some of the markets this card based programme has achived its saturation stage but in few it is still new process growing at a steady pace (Ziliani/Bellini 2004, p. 283f). Loyalty card Programs are the most admired relationship building activity in Australia. However, many loyalty card programme are almost transposable and customers dont use them (Hoffman/NaB 2007, p.6). There are numerous reasons why customers do not desire to bond in relation with retailer. Usually consumers dont sense the benefit those retailers offer are satisfactory or of no importance to them (Noble/Philips 2004, p. 300). In addition to this there is a lack of charm and delineation (Tomczak 2008, p. 325) Thus to offer suitable benefits to the customer, it is essential to understand the factors of customer satisfaction with the loyalty card programme. Focussing on the satisfaction of customer means to understand and anticipate what consumer desire from the loyalty program, through which a positive response is generate and posses the aptitude to astonish the consumer. The reason to opt for this study is to examine various attributes and recognise the major influential facto on consumer satisfaction. Methodology of Research The study will be based on the qualitative and quantitative approach. The primary source of data collection will be done by the questionnaire because it is said to be the least expensive procedure for the research (Trochim, 2002). The research forces me to investigate different retail chains that offers customer loyalty programmes to benefit the customer. Investigating on those retail stores will give me an elaborated idea over the benefits and drawbacks shared by the retailer and the customer through those loyalty programmes. The data collection sources will through book, journals, periodicals, news papers, articles, magazines, etc. The research will not limit itself with only reference of books and journal but as well extend its reach to gain the ideologies of the marketing experts and professionals working in the retail sector. The customer loyalty programme plays a vital role in enhancing a retail stores image by offering them benefits. Thus the focus of this research study will be on analysing the customers perception over these programmes and how does they view these loyalty programme. My main focus for the research will be to gain an overview towards the retail store, stating how these loyalty programs had benefited it. The qualitative approach will derive the perception of the respondents by using the tools as interviews and observation as this method believes in the opulence of data (Naslund 2002). Furthermore qualitative approach generates fresh idea and latest theory (McKenzie 2006). The conduction of interviews will be held to gain the views from the professionals working in retail industry and the marketing experts. The data collection will be done mainly through this area; Interviewing the professional working in the retail Industry Interviewing the managers working in the retail chains (sportsdirect.com, Marks Spencer, ASDA, TESCO, etc.) Discussing the subject with the professors of marketing Subject overview through collection of detailed data from books, journal, web sources, newspaper articles, etc. Observing and evaluating the previous research of different students on the topic and gathering information The analysing of data and information will be done through the following tools Diagrammatic Graphical presentations Flow Charts Anticipated Outcome The below are the anticipated outcomes of the study; The result of this study can be generalised to reflect the attitudes, perception and practices of a proportion of customers in the retail sector (UK) The research study will result in enhancing the knowledge on the customer loyalty programmes issued by retailers This research study will benefit the reader in describing the advantages and difficulties by customer loyalty programmes shared by both retailers and customers. The dissertation will state the different type of customer loyalty programme adopted by various retail chains and their experiences on its success or failure. The research will be deliver the literature contributed by various authors on the subject. The study will confine itself with few UK retail chains so that it does not exceed its limited completion period. Targeted deadlines TIME ITEM ACTIVITIES 21th Jan -26th Jan 2011 Investigation and assortment of data 1. Conduction of review of literature 2. Evaluate the obtained data. 30th Jan 2011 1st meeting 1. Extracting suggestions through discussing topic and how to go ahead with it. 2. Discuss the source for conduction of interviews 7th Feb 22st Feb 2011 Research Questioners 1. Design the questionnaires for research 2. Connecting it to the needed outcome of research 25th Feb 2011 2nd meeting 1. Confer about the task achieved and accomplishing task 2. Consult on the ultimate interview questionnaire 3. Identifying the targeted interviewers 27th Feb3th March 2011 Conduction of interview 1. Interviews initiation 2. Collecting the performance data of organisations 13th March 2011 3rd meeting 1. Evaluation and analysing data during interviews 2. dissertation structure discussion 13th March-21th March 2011 Dissertation Structure 1. Align thesis formation 2. Forecast the gathered data consequently. 24nd March 2011 4th meeting 1. Obtaining the supervisors ideas in writing the thesis 2. Proceeding sequentially as guided 3rd April 2011 5th meeting 1. Asking supervisors evaluation on the first draft 11th April 2011 6th meeting 1. Complete the final draft of the thesis Gantts Chart Time Table Activity Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Week 13 Research Introductin Literature Review Research Methodoly Questionnaires Field work (Interveiw) Data Analysis conclusion Recommendation 1st Draft / 2nd Draft Submission of Dissertatin Ethical Issues The basic aim of writing this proposal was to gain an overview of the subject and head towards the research study. The proposal was completed with an aim of gaining knowledge and was done by thorough honesty. The quest for knowledge over the topic had enforced me to opt this subject and obtain the desired knowledge. Through the end of dissertations I will equip myself with complete details of the subject and enlighten my area of interest. The endeavour made to complete this thesis will benefit me and bright my IQ over the subject, so this work of dissertation will be done with total truthfulness and integrity. The approach to stay away from plagiarism would be to ensure the research with the software for plagiarism provided by the university called as TURNITIN. Additional software will be used as an added precaution to check the plagiarism with software called as VIPER accessible from internet. These measures are taken to be sure that the research conducted is not copied or plagiaris ed work. There would be proper referencing made in Harvard style to state any of the content that is adopted in the research. I would attend regular meeting held by my supervisor to get approval for my work and make the necessary amendments prescribed by my guiding professor.

Alcohol Consumption in College for Diabetics :: Diabetes Alcohol

Alcohol Consumption in College So, you’re in college now and you want to enjoy the â€Å"full college experience.† For many people, a very large part of this experience involves alcohol. Diabetics need to be careful when consuming alcohol because diabetes and alcohol can potentially be a very dangerous and even deadly combination. If you do decide to drink, please do so responsibly because drinking until you are â€Å"stupid† not only harms you, but it puts a lot of stress on friendships; who will bring you out of that seizure or fainting spell that was brought on by the hypoglycemia that resulted from drinking too much without eating first? Whoever it is will not appreciate having to do so.* What happens when a person with diabetes ingests alcohol? One study showed that when an alcoholic beverage was ingested with an evening meal, there may be a delayed hypoglycemic episode the morning after, or up to 16 hours after ingestions. However, there was no acute event of hypoglycemia immediately after ingesting alcohol WITH a meal. (Richardson et al. 2005) On the other hand, alcohol on an empty stomach increases the risks of hypoglycemia in several ways. First, ingestion of even small amounts may impair the ability of the individual to detect the onset of hypoglycemia at a stage when they are still able to take appropriate action, i.e., eat carbohydrates. Second, hypoglycemia per se may be mistaken for intoxication by third parties with legal as well as health consequences. Third, alcohol has been shown in some studies to directly impair the hormonal counterregulatory responses to low blood glucose levels (4). Fourth, recent data indicate that small amounts of alcohol can augment the cognitive deficits associated with hypoglycemia in individuals with type 1 diabetes (5). (Richardson et al. 2005) Anyway, if you drink responsibly, everyone will surely have a good time. For a slightly more comprehensive write-up, visit: http://www.diabetes.org/type-1-diabetes/alcohol.jsp *On a side note, just taking care of yourself is important for that reason, too. I have talked to people who have had to take care of their friends/boyfriends/girlfriends who wouldn’t take care of themselves, and these people were basically glad to get out of the relationships they had with these people with diabetes because it was too much stress.